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Holly Willoughby's producer husband triumphs in Saturday night ratings battle as his BBC shows Gladiators and Michael McIntyre beat ITV rivals with collective 8 MILLION viewers

While The Masked Singer, hosted by Joel Dommett, peaked with 4.1million viewers, Baldwin's Michael McIntyre's Big Show got 4.8 million.

Baldwin, head of Hungry Bear Media, is the force behind some of the BBC’s biggest prime-time hits, including The Wheel and Bradley & Barney Walsh: Breaking Dad. TV guru Dan Baldwin, the husband of Holly Willoughby beat off Ant and Dec and The Masked Singer with his programmes Gladiators and Michael McIntyre ’s Big Show on Saturday evening Baldwin’s move to represent the Gladiator stars has ensured Hungry Bear Talent’s roster includes the athletes behind Athena, Diamond, Legend, Bionic, Fire, Sabre, Viper and Steel.

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