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Holly Willoughby seemingly fails to rival Gwyneth Paltrow's wellness brand success as Wylde Moon reports less than impressive financial results


While Gwyneth has enjoyed success with her company Goop, Holly's own wellness and lifestyle brand, Wylde Moon, has just £1,885 in reserves.

While the Hollywood star has enjoyed success with her company Goop, Holly's own wellness and lifestyle brand, Wylde Moon, has just £1,885 in reserves – almost three years after it was set up. Holly, who used to present ITV's This Morning with Phillip Schofield, is prominent in the firm's online marketing, posing on the website. The TV presenter said that the idea to launch her own lifestyle brand came to her in 2018 when she was in Australia hosting I'm A Celebrity alongside Declan Donnelly.

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