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Holly Willoughby hires Maya Jama and Sam Smith's PR in a bid to expand her global brand after announcing new Netflix show in TV comeback
The presenter, 43, who quit ITV's This Morning last October, is now being represented by Caroline McAteer - who was responsible for taking brand Beckham worldwide.
The presenter, 43, who quit ITV's This Morning last October, is now being represented by Caroline McAteer - who was responsible for taking brand Beckham worldwide - and is in talks about a series of exciting new projects. Caroline was the Beckhams' spokeswoman for five years and her PR company, Cherry Create, also looks after Maya Jama, rapper Aitch, Sam Smith and Zayn Malik. Holly's new role comes just days after The Mail on Sunday revealed that ITV have offered her a lucrative new contract to host next year's series of their skate show, Dancing On Ice.
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