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Holly Willoughby has been wearing this hydrating primer on Dancing on Ice to mask dry winter skin


The winter weather can wreak havoc on our skin, but Holly Willoughby's makeup artist has shared ger go-to primer to keep your makeup looking flawless - and it's perfect for dry skin

The chilly temperatures, low humidity and biting winds leave our skin feeling dry and sensitive, leading to unevenness and flaking when applying makeup. If you're seeking a solution for flawless foundation, follow in the footsteps of Holly Willoughby who has been using a hydrating primer to maintain her fresh-faced look while presenting Dancing on Ice. It boasts a gel-to-cream texture for a silky-smooth canvas and enhanced makeup longevity, plus a nifty roller ball tip to de-puff and tone as you apply.

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Holly Willoughby

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