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Holiday Streaming Feast: YouTube, Netflix, Prime Video All Hit Record Viewing Levels In December, Nielsen Says
Streaming leveled up again in December, according to Nielsen's monthly Gauge report, rising 9% to capture 43% of all TV viewing.
Prime Video also hit a new platform high at 4%, thanks in part to its exclusive Black Friday NFL telecast, Thursday Night Football and Dwayne Johnson holiday film Red One. Nielsen said its latest edition of the Gauge captures viewing from November 25 to December 29, meaning Thanksgiving and Christmas are included but not New Year’s Eve. College and NFL football were the main drivers for broadcast and cable during the span, gaining a respective 17% and 29% over the previous month.
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