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Hip Hop Awards 2024: The Many Side Quests of A$AP Rocky

The Harlem native is pushing boundaries across industries.

Rocky has collaborated with some of the biggest names in the fashion world, Gucci, Dior, and, most recently, Bottega Veneta, for their Father’s Day campaign. Diving into the spirits industry, A$AP Rocky launched Mercer + Prince, a whiskey brand that embodies his vision of style and sophistication. The name is a nod to New York’s famed Mercer Street, where Rocky spent much of his early years, and Prince, reflecting a sense of luxury.

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