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Hip Hop Awards 2024: Dave Free Wins Video Director of the Year
With standout projects like 'Numb Numb Juice' and collaborations with major brands like Calvin Klein and Chanel, Free continues to push the boundaries of creative expression.
Four of his strongest accolades include co-founding pgLang, his award-winning collaboration with Kendrick Lamar, directing major campaigns for global brands like Chanel, and working with some of the biggest names in hip-hop and fashion. With sharp cinematography and a seamless use of lighting, Free managed to convey themes of solitude and self-reflection within a commercial framework, showcasing his unique vision for fashion advertising. Free’s use of contrasting colors and sharp angles helped create a visually stimulating experience, underscoring his ability to push the boundaries of conventional music videos.
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