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High-Stakes World Of NYC Christmas Tree Vendors Explored In Feature Doc From Celia Aniskovich & Boat Rocker
EXCLUSIVE: The Christmas tree trade in New York City is big business. Every holiday season, hundreds of thousands of trees are sold on the sidewalks of New York, and competition is fierce. This is the foundation for a new feature documentary from Call Me Miss Cleo director Celia Aniskovich. Aniskovich is directing and producing The […]
The doc will follow five families, who are equal parts street corner capitalists and Christmas die-hards, as they source, bargain, and hustle to sell as many trees as they can in the city that never sleeps. “From turf wars to trade secrets, the intrigue, and personalities featured in The Merchants of Joy should make this an instant holiday classic,” said Todd Lubin, President, Boat Rocker Studios, Unscripted. Joshua Davis, co-founder of Epic Magazine added, “What we didn’t realize is that the Christmas tree business is a year-round, white-knuckled hustle, which Celia began filming with extraordinary passion in January of 2023.”
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