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High Fidelity: Audible Rides Audio Boom with Big Investments in Original Content
Audible aims to build on its pioneer status by expanding in original audio content with starry titles from Kerry Washington, Daniel Dae Kim and more.
Navin said she’d recently been armed with money to develop original works from emerging play- wrights, and she was calling to offer Shekar, just a year out of Juilliard, the chance to write. Audible has upped its game with original content by courting emerging writers like Shekar as well as established names including Kerry Washington, Jesse Eisenberg, Daniel Dae Kim and James Patterson. Fierman credits the Audible team with working hard to set its original productions apart with layered audio effects, sharp sound mixing and other touches that stand out to listeners’ ears.
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