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Here’s Why Swifties Are Convinced Taylor Swift Is Going to Announce Something at the 2025 AMAs

Taylor Swift fans are convinced that the pop star is going to announce something at the 2025 American Music Awards.

Two of the biggest ones tie back to the pop superstar’s online store, which fans noticed now covertly spells out “AMAs” via the first letters of each word in a prominent four-option menu: Apparel, Music, Accessories and Sale. The repetition of the number 12 in her potential Easter eggs has a lot of people thinking that an announcement pertaining to her next proper album is in the cards, but some are holding out hope that she’ll actually reveal something about her long-anticipated Reputation or Taylor Swift re-records. The upcoming show comes after Swift was recently spotted out and about with boyfriend Travis Kelce for the first time in months, dining at a Philadelphia restaurant on Mother’s Day (May 11) after mostly lying low following the conclusion of the Eras Tour in December.

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