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Here’s How Streams of Beyonce’s ‘Freedom’ Have Risen Since Becoming Harris Campaign’s Official Song

Streams of Beyonce's "Freedom" have hit multiple highs since becoming the official song of Kamala Harris' presidential campaign.

Streams and sales of Beyoncé ’s 2016 Kendrick Lamar-featuring song “Freedom” have continued to rise throughout the last month following its pick as Vice President Kamala Harris’ campaign theme song for her 2024 U.S. presidential campaign, capturing its biggest streaming day in a month on the day after Harris accepted the Democratic Party’s nomination at the party’s national convention on Aug. 22. On Aug. 23, streams of “Freedom” ballooned to 159,000 official on-demand U.S. listens, up 43% from 111,000 on Aug. 22, the final day of the Democratic National Convention, according to Luminate. 32% of “Freedom’s” on-demand official streams in the U.S., year-to-date, have occurred in the span of time between when Harris used the song at her first campaign event (July 22) and the day after she accepted the Democratic party’s nomination (Aug. 23).

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