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Heidi Montag's Alter Ego Inspired Her Divisive Wig at the 2025 AMAs

Heidi Montag's blonde wig at the 2025 AMAs turned heads while she revealed her alter ego, H Star, ahead of her 'Heidiwood' album release

Heidi Montag may have left the 2025 American Music Awards with what social media called the “worst wig” of the night, but the Hills alum has a different name for her beauty transformation. Speaking to Us on the AMA red carpet, Montag, 38, sounded off on the look: “I just thought I’d go for the moment,” she revealed of her chin-length wig. “I’ve been working on it for a year, and it’s just that fun, sexy, escape pop album that I feel like everybody’s needing right now,” Montag shared with Us exclusively.

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