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Heed This: The End of the ‘Era’ Era Is Nigh


It’s the dawning of a new age of a better word.

While the efficiency and popularity of era make it an obvious choice for Perry’s single announcement, it is now so permanently intertwined with the legacy of one T. Swift that its use by anyone else will only ever feel like a pale imitation. I am immediately reminded of Bernard Hill’s (RIP) rousing speech as he prepares to lead the Rohirrim into the Battle of the Pelennor Fields, during which he screams, “DEATH!” And if I were a pop artist, this is exactly the feeling I’d want people to have when they find out my single is dropping. Example: KATY PERRY UNLEASHES THE MERCILESS CATACLYSM OF “WOMAN’S WORLD,” WHICH WILL SWEEP ACROSS OUR DYING PLANET ON JULY 11, ENDING YOUR INSUFFERABLE CRIES FOR MERCY.

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