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HBO Max’s Conversion to Max to Hit Latin America, Caribbean in February


HBO Max will be converted to Max in all 39 territories where the service is available in Latin America and the Caribbean on Feb. 27.

It’s the first international region to introduce the platform as part of WBD’s global rollout. Discovery touts Max as “more robust” (i.e. reliable) and providing more personalization features and an enhanced user interface. In addition, the platform’s content offering will include the first-window streaming rights of films from major studios such as Sony Pictures and NBCUniversal (in Spanish-speaking markets) as well as live programming including “Awards’ Season” and live sporting events (in some countries); and a variety of local original productions developed with Latin American creators and artists.

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