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HBO Max Lives! Max to Change Its Name Back After Two Years
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.
The surprise announcement, made less than two months after Max tweaked its logo to look more like the classic black-and-white HBO color scheme, was revealed at Warner Bros. Discovery’s upfront presentation to ad execs in New York on Wednesday. WBD’s naming flip-flopping for its flagship streaming service — which has caused more than a little confusion among consumers — amounts to an admission by the company it can’t be as broad as the industry leader, Netflix. Discovery president and CEO of streaming JB Perrette added: “We will continue to focus on what makes us unique — not everything for everyone in a household, but something distinct and great for adults and families.
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