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HBO Max Adding New International Territories As Execs Talk Local Programming & Rollout Strategy
HBO Max will expand to 12 New territories in July; WBD execs outlined the local programming strategy at NEM Dubrovnik.
Here at the NEM confab in Dubrovnik, meanwhile, the WBD execs were keen to focus on the HBO Max rollout and programming strategy. Discovery noted a partnership deal with OSN in the Middle East and said teaming up with pay-TV operators and telcos is increasingly important as the streamer hits cluttered international markets. Cooke said: “The markets I’m responsible for, it’s very hard to make those programs profitable, frankly, because if they don’t travel, you’ve got a very limited audience.”
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