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HBO Content Chief Casey Bloys Defends Weekly TV Release Strategy On Streaming: “It Works For Us”
HBO content chief Casey Bloys says HBO and Max will continue the strategy of releasing new episodes weekly, rather than all at once
In almost all cases, the streamer releases new episodes weekly — a decision that Bloys says is driven by both financial sensibilities and the desire to lengthen the shelf life of a series. Bloys pointed to HBO and Max’s proven track record of creating water cooler conversation around appointment television like Succession, Euphoria, Watchmen, Big Little Lies, and The White Lotus. Other streamers like Paramount+ with Showtime have toyed with the conventional release model as well, often offering episodes a few days earlier on streaming than they air on the linear channel.
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