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HBO and Max’s Multicultural Marketing Chief Jackie Gagne Exits After 4 Years (EXCLUSIVE)
HBO and Max senior vice president of multicultural marketing Jackie Gagne is exiting her post after four years.
She played a key part in establishing the multicultural marketing strategy for HBO and Max and she oversaw targeted promotional efforts in support of dozens of original series, films and specials including “Insecure,” “A Black Lady Sketch Show” and “The Last of Us.” Gagne also spearheaded the launch of three social-first audience initiatives to help amplify and celebrate diverse talent and stories: Scene In Black, Human By Orientation and Pa’lante!. “Her talent for crafting campaigns that authentically resonate with diverse audiences has been impactful throughout her career here, and her legacy will endure through the many she has so exceptionally coached and mentored.” HBO has long stood for prestige and can’t-miss cultural moments, so being able to oversee campaigns that reach, embrace, and uplift so many audiences, while celebrating those stories, has been a true career highlight.
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