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Have celebrity alcohol brands become the new perfume? How the likes of Kendall Jenner, Kylie Minogue and Dwayne Johnson are cashing in with their own liquor lines - as Beyoncé becomes latest star to jump on trend
Celebrity-owned alcohol brands, dubbed 'the new perfume', have become the latest trend that stars are following.
His beverage - which landed in 2020 - has rich notes with roasted agave, oak, vanilla, spices, and tropical fruit - and Teremana Anejo - which has a lightly sweet and complex finish. Unveiling the drink on Instagram, he shared: 'The name is official: Ladies and gents, I proudly bring you, TEREMANA TEQUILA,' he began in the caption of a picture of himself standing in front of the distillery crew. Chloe said: 'Prosecco is informal, spontaneous and free from rituals and rules so it was important to us that we work closely with the Biasiotto family over the two year process to create wines that represent this.
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