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Harry Styles, Bad Bunny and SZA Don’t Record for Universal Music — But Their Songs Will Get Pulled From TikTok, Too
The removal of UMG’s songwriters from the platform might prove to be even more impactful than its superstar artists.
The greatest impact of Universal Music Group and TikTok ’s licensing stalemate will likely not come from UMG’s superstar artists leaving the platform, it will come from the loss of its songwriters. Artist-songwriters like Harry Styles, Bad Bunny and SZA are three of many notable examples of UMPG writers that release music under non-UMG labels that will be affected. The NMPA has been known for its aggressive approach to licensing negotiations with other social media sites, games and apps in recent years, including an ongoing $250 million lawsuit against X (formerly Twitter) for alleged copyright infringement, and it would not be surprising if the trade organization considered following suit with UMG.
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