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Harris-Walz merch unites gen X dads – and Chappell Roan fans: ‘We’re not used to politicians making cool choices’


Simple, bold logo divides observers but camouflage hat embraces one of the year’s most unlikely fashion trends

One $40 camo hat with Harris Walz embroidered in orange looks strikingly similar to a cap sold by the gen Z pop star Chappell Roan in support of her Midwest Princess tour. “There’s a lot of connotations with camouflage print and preparing for battle, which I’m sure crossed the in-house design team’s mind, given how fraught the leadup to November is going to be,” said the fashion writer Freya Drohan. One could even imagine coastal hypebeasts who have never held a gun in their lives wearing the hat: camo has emerged as one of 2024’s most unlikely fashion trends, seen on runways from Balenciaga to A$AP Rocky’s AWGE label.

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