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HarbourView Equity Partners Taps The CultureShaker to Lead Brand and Marketing Efforts With Lucinda Martinez and Deborah Renteria Set For Key Roles (EXCLUSIVE)
Lucinda Martinez will serve as HarbourView’s Chief Marketing Officer, while Deborah Renteria on her team will serve as Vice President, Brand & Content Strategy.
HarbourView Equity Partners, an alternative asset management company focused on investment opportunities in the sports, media and entertainment space, has tapped strategic firm The CultureShaker, founded by Lucinda Martinez, to lead all brand, marketing and PR promotional efforts for the firm and its portfolio, which includes Mucho Mas Media, its slate of hip-hop biopics in partnership with Will Smith’s Westbrook Studios, Flavor Unit and Jesse Collins Entertainment and their most recent investment in Usher’s 2024 concert film “Rendezvous in Paris.” In 2022, Martinez founded The CultureShaker, a marketing strategy firm that provides clients with innovative audience-first approaches that drive awareness and targeted audience engagement utilizing culturally aligned advertising and promotion tactics. Earlier in the year, HarbourView invested in Mucho Mas Media, an inclusive LatinX multimedia platform cultivating talent and producing content for global audiences.
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