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Hangout Revives a Lost Classic of Music Streaming’s Past
A social music streaming app called Hangout was launched by Turntable.fm's founder with licenses from the three major labels and indie group Merlin.
The platform has two business models: Like Spotify and YouTube, Hangout will offer premium subscriptions that eliminate advertisements, while an avatar store will be another source of revenue, the company tells Billboard. “We’re pleased to support the continued growth of opportunities for fans to experience and listen to Sony Music artists in shared social spaces that fairly value their work.” “Social listening continues to become a key component of the fan experience, driving loyalty and conversation amongst engaged artist communities and Hangout will help power these fan experiences in a unique and compelling way,” added Kristen Bender, senior vp of digital innovation strategy & business development at Universal Music Group.
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