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Hallmark+ App Explained: Exec Answers Burning Questions About Which Content Will Air Where, Livestreaming the Linear Channel and More
Hallmark exec Lisa Hamilton Daly breaks down which content will air on the Hallmark Channel vs. the new streaming app.
Beginning in the fall, the company’s streaming app, Hallmark Movies Now, will be rebranded as Hallmark+, and it’s bridging the gap between shoppers and viewers. “The content on the app is going to be ‘Holidazed,’ ‘Mistletoe Murders,’ our unscripted shows and a couple of movie trilogies coming up that we haven’t announced yet. In order to develop plots, you have to have some conflict — especially in our series, people fight with each other, but we know there’s the promise that they do really love each other, and they’ll come together at the end.
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