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Hallmark+ Adds Dozens of 2024 ‘Countdown to Christmas’ Movies, Lands Next-Day Streaming Window for 2025
Hallmark+ will stream dozens of new "Countdown to Christmas" movies beginning Dec. 20.
Hallmark currently has a deal with Peacock, in which original “Countdown to Christmas” movies are available to stream for three days after they air. In July, Lisa Hamilton Daly, EVP of programming at Hallmark Media, told Variety that “Countdown to Christmas” would remain a “linear experience” and the app content would “be separate and different from what’s on linear.” But that has since changed, as many of the movies from this year’s rollout already live on the app. In November, they announced that “The Way Home” would be moving exclusively to the app for Season 3, rather than airing on the linear network.
Or read this on Variety