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Hallmark Teams Up With NFL for Second Christmas Movie, ‘Holiday Touchdown: A Bills Love Story’
Hallmark partnered with the NFL for their second Christmas movie, this time with the Buffalo Bills for for "Holiday Touchdown: A Bills Love Story."
“Holiday Touchdown: A Bills Love Story” will be part of Hallmark Channel’s 16th annual Countdown to Christmas. “We are thrilled to team up with the Bills this year for a new holiday movie filled with heart, family and the classic Hallmark storytelling that our fans know and love, all set against the special community the Billsfranchise has nurtured throughout its storied history.” It was one of many initiatives in Hallmark Media’s growing brand, which included the first-ever (sold-out) cruise experience.
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