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Hallmark Finally Joins the Streaming Wars
The cable titan’s new Hallmark+ service is coming. Will the subscribers follow?
But while Hallmark is finally getting serious about building up its streaming business, company execs make it clear they have no plans to sharply reduce their cable offering in order to do so. Not rushing into the streaming wars ended up being a very smart decision by Hallmark execs, since it avoided accumulating millions in debt (as the bigger guys did) and kept its cable offering strong. So at this point, keeping HMN as it was — and not getting serious about streaming originals — would have put Hallmark at risk of losing out on younger audiences who are into its programming but not interested in paying for a cable package (or Peacock).
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