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Hailey Bieber Shares How She Really Feels Selling Rhode for $1 Billion
Hailey Bieber shared her thoughts on Rhode's $1 billion sale to e.l.f. Beauty and her plans as Chief Creative Officer and Head of Innovation
Monica Schipper/Getty Images for The Business of FashionWhile she sold the company, Bieber — who launched the beauty brand in 2022 — shared via Instagram that she’s still staying greatly involved. “I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Rhode sells everything from skincare that’s ensured to give you a dewy complexion, or as Bieber calls it, a “glazed donut” appearance, to blushes, lip tints and even phone cases.
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