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Hailey Bieber Is Now a Beauty Billionaire After $1B Rhode Acquisition

Hailey Bieber is now a billionaire following e.l.f. Beauty's $1B acquisition of her skincare brand Rhode expanding both brands' global reach

e.l.f.’s chairman and CEO, Tarang Amin, lauded Rhode’s remarkable ascent, noting its achievement of $212 million in sales in under three years with just 10 products sold directly to consumers — a feat he admitted he wouldn’t have believed possible without seeing it firsthand. The future for beauty’s newest billionaire never looked so sweet for Hailey, who, lest you forget, didn’t seemingly appear to take so much as a day off since she welcomed her first baby, Jack, 9 months, whom she shares with husband Justin Bieber, back in August 2024. Within no time, she was posting Instagrams of her giant Goyard designer baby bag, filled with newborn essentials and Rhode goodies, which were so new that they had yet to be released, to drum up excitement for launches that followed and continue to dominate our beauty routines.

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