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Haifaa Al Mansour on How Film Alula Will ‘Invest in the Journey’ of Producers and Saudi Arabia’s Dramatic Film Industry Changes
Saudi director Haifaa Al Mansour spoke in Cannes about working with an 'amazing sassy Saudi' casting director on her next film Unidentified
A little over 10 years on, al-Mansour has returned to shoot two more features in Saudi Arabia, 2019’s “The Perfect Candidate” and the upcoming crime thriller “Unidentified,” but now with the full weight of a country that is pouring investment into arts and culture. Set up in 2020 and formally launched in Cannes that year, Film Alula oversees the fast-rising filmmaking activities in the historic northwest region of Saudi Arabia, home to a UNESCO heritage site but also a growing number of studio facilities and productions. Outside of the sound stages of Alula, the entire filmmaking landscape of Saudi Arabia has moved forward leaps and bounds, going from a few rogue directors trying to piece together films through whatever means possible to a rapidly-rising industry welcoming more skilled workers by the day.
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