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Gwyneth Paltrow Says She’s Not Threatened by Meghan Markle's As Ever Brand

Gwyneth Paltrow revealed she does not know Meghan Markle personally and has no hard feeling about her new brand As Ever

Eric Charbonneau/Archewell Foundation via Getty Images Royal fans, rejoice — Meghan Markle is gearing up to release her new lifestyle brand! The Duchess of Sussex, 43, announced on February 17, 2025, that she had changed the name of the brand from American Riviera Orchard to As Ever to reflect the expansive range of products […] Instead of feeling threatened by the competition from Meghan’s new venture, Paltrow encouraged and warmly welcomed her to the lifestyle brand sphere.

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