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Gwyneth Paltrow Panics Over Goop’s Future but Won’t ‘Relinquish One Iota of Control’
Gwyneth Paltrow is worried about the future of her brand Goop, sources exclusively tell Life & Style, but refuses to 'sell or relinquish one iota of control.'
The Academy Award winner, 51, launched the brand in September 2008; it began as a weekly newsletter before expanding into original products, a podcast and even a Netflix docuseries. The actress and businesswoman hasn’t appeared in a film since 2019’s Avengers: Endgame and previously said that it would be “very hard” for her to do “any acting right at the moment, just because of my job” with Goop. Adds the insider, “From Gwyneth’s point-of-view, this was a cute idea she came up with while emailing her friends, and she’s sticking with it because she knows where every penny goes and she knows exactly how much money she’s making on it annually.
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