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Guy Moot on Five Years as Warner Chappell CEO, the Mid Tier of Artists and Chasing ‘Culturally Relevant Signings’
Warner Chappell’s CEO explains how he’s changed the company during his tenure and the influence of AI.
Since taking the helm in 2019, Moot, along with co-chair and COO Carianne Marshall, managed to turn the company’s slow and steady long-term business, which originated all the way back in 1811 as Chappell & Co., into a modernized, fierce competitor with a honed A&R strategy. He focused on signing artist/songwriters with “cultural relevance” like RAYE, Mitski, Frank Ocean, Laufey, Zach Bryan, Teddy Swims and Benson Boone, recruiting the growing “mid tier” of artists, and buying catalogs, like his personal favorite David Bowie, that WCM can actively boost. But on a sunny April morning in his Downtown Los Angeles office, Moot tells Billboard that, despite WCM’s obvious wins, he is uninterested in sizing the company’s value by what its major competition is doing.
Or read this on Billboard
