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Guy Griggs Takes Reins of CNN’s Ad Sales Efforts
Guy Griggs, a veteran sales executive at The New York Times, will lead CNN's ad sales efforts
Since joining The Times in 2017, Guy held several leadership roles, including Head of Industry for Financial Services and Executive Director across major verticals like media, auto, tech, and finance. CNN has for months discussed a significant digital pivot, a turn toward getting consumers to subscribe to new products that rise from broadband-based video or are tied to popular niche interests. Riggs would appear to be picking up some duties previously assigned to Greg Regis, a longtime lieutenant to Jon Steinlauf, who had worked as head of Warner Bros. Discovery’s U.S. advertising sales for several years.
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