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Guggenheim Says It “Did Not Authorize” Beyoncé’s ‘Cowboy Carter’ Promo Display on Museum

Advertisements were projected on museums across New York City on Wednesday, ahead of the release of the Grammy-winning singer's new album, 'Cowboy Carter.'

However, we invite the public — including Beyoncé and her devoted fans — to visit the museum May 16–20 when we present projections by artist Jenny Holzer on the facade of our iconic building to celebrate the opening of her major exhibition.” The lines reference the Grammy-winning singer’s Instagram post earlier this week, where she got candid about what led to the creation of Act II: Cowboy Carter after she previously did not feel “welcomed” in the country music genre. Some fans also speculated the album projection outside the Guggenheim Museum was connected to its ongoing exhibition titled “ Going Dark: The Contemporary Figure at the Edge of Visibility,” which presents “more than 100 works by a group of 28 artists, the majority of whom are Black and more than half of whom are women.”

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