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Guggenheim Museum Denies Authorization of Beyoncé Projection on Building Facade
The Guggenheim Museum has denied authorizing a Beyoncé projection onto its building facade to promote her upcoming album 'Act 2: Cowboy Carter.'
Photos circulating online showed a projection on the building’s facade promoting the upcoming release of “Act 2: Cowboy Carter” and featuring a quote from the singer’s post earlier this week: “This ain’t a country album. “However, we invite the public—including Beyoncé and her devoted fans—to visit the museum May 16–20 when we present projections by artist Jenny Holzer on the facade of our iconic building to celebrate the opening of her major exhibition.” Earlier this week, she posted a long Instagram caption along with an alternative album cover, explaining that she began work on the project five years ago after she had an experience where she “did not feel welcomed.”
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