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Grupo Frontera Makes Cameo in Nissan Super Bowl Ad Starring ‘SNL’s Marcello Hernandez: Watch


The 60-second commercial will air on TelevisaUnivision as part of the networks’s Super Bowl 2024 broadcast for Spanish-language viewers.

You won’t have to wait till Sunday to watch Grupo Frontera ‘s cameo in Nissan’s Super Bowl ad starring Saturday Night Live breakout Marcello Hernandez. “From the dealership to the mountains, desert and beach, Hernandez and the salesperson make their way through this epic adventure, the Pathfinder navigates various terrains while thrilling everyone across all generations of the family,” an official description of the ad reads. “Latinos are an economic powerhouse, and this national stage provides the perfect opportunity for brands like Nissan to reach this fast-growing demographic – and further our goal of showcasing the value and importance of in-language and in-culture advertising to this consumer base.”

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