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Grupo Frontera Creates Cumbia Magic in Making the Hit Live! Panel at 2024 Billboard Latin Music Week
Grupo Frontera took centerstage for the Making the Hit Live! panel at the 2024 Billboard Latin Music Week. Here's a recap.
There was no better way to kick off the second day of the 2024 Billboard Latin Music Week on Tuesday (Oct. 15) than with Grupo Frontera ‘s Making the Hit Live!, during which the group from Texas worked its magic to create a brand new song. As is tradition, during Making the Hit Live!, an artist will take the entire panel time to write and produce a song from scratch. The group’s presence online, whether it’s recording a dance or acting out a scene using part of a song’s lyrics, has made Grupo Frontera go viral more than once on TikTok.
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