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Groups Used to Rule the Hot 100 — Now They’re Endangered on the Chart
No groups appear anywhere on the latest Hot 100, and the number of groups with top 10 hits has fallen drastically over the last three decades
Roughly 30 years ago, Boyz II Men seduced and cajoled their way to the top of the Billboard Hot 100 with “I’ll Make Love to You.” They enjoyed the view from No. Instead, the record company often shows up after acts have already proven their ability to attract a devoted audience, typically through a combination of social media — which, again, caters to individual personalities — and streaming. There is at least one country where music-based TV shows still drive listening behavior: South Korea continues to pump out groups at a steady clip, and BTS has made nine appearances in the top 10 on the Hot 100 since 2018.
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