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GroupM North America CEO Sharb Farjami On Streaming, Ad Disruption And His Unplanned Path From Rugby Pitch To Corner Office – Deadline Q&A
GroupM North America CEO Sharb Farjami On Streaming, Ad Changes And How An Early Career Start Propelled Him From Rugby Pitch To Corner Office - Q&A
As the media buying arm of giant holding company WPP, GroupM controls billions of dollars in annual ad spending. He also spent time as an exec for Rupert Murdoch-controlled properties Storyful, Foxtel and News Corp Australia and also had more than a decade-long run at Viacom well before its reunion with CBS. In a recent conversation with Deadline, Farjami touched on his unplanned path but also weighed in on the streaming boom and the continual state of disruption in the media business.
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