Get the latest gossip
GroupM Bid to Push Ad Dollars to Women’s Sports Exceeds Expectations
GroupM's bid to invest more ad dollars in women's sports, started earlier this year, has gained more traction than expected
“Doubling spend in women’s sports within a matter of months marks a significantmilestone for our company and the industry alike,” said Matt Sweeney, chief investmentofficer of GroupM US, in a statement. Clients including adidas, Ally, Coinbase, Discover, Google, Mars, Nationwide, Unilever and NBCUniversal’s Universal Pictures said at the time that they were interested. Marketers involved in the effort said they felt advertising in women’s sports was more important than it has been in past years., “As a health-driven food company, we are looking for dynamic ways to connect with consumers when nutrition and fitness are top of mind — women’s sports is a hugely influential vehicle for those topics,” said Linda Bethea, chief marketing officer of Danone North America.
Or read this on Variety