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Groundbreaking Saudi-Turkish Road Comedy ‘My Treat’ to Be Produced by Front Row Productions, Alamiya Filmed Entertainment


A groundbreaking Saudi-Turkish comedy titled 'My Treat' is being produced by Front Row Productions with Saudi's Alamiya Filmed Entertainment.

“My Treat” will be directed by Egypt’s Karim Abu Zeid (“11.11”) from a screenplay by Saudi-Palestinian writer Noha Saadi, whose credits include the Arabic adaptation of “The Office,” based on an original story by Alamiya Filmed Entertainment chief Wesam Kattan. “Almost three years in the making, the project represents a collaborative effort where our commitment to process, data and talent has come to life.” Kattan went on to note that “the themes of celebrity fandom, friendship and loyalty are at the heart of this story, reflecting the essence of human connections in the world of fame.” Front Row Productions CEOs Gianluca Chakra and Mario Haddad Jr. noted that Saudi Arabia ‘s film industry has been experiencing significant growth thanks to homegrown comedies such as “SATTAR,” “Mandoob,” “Shabab El Bomb” and “Hammour,” which have “frequently outperformed Western studio blockbusters,” they said.

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