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Greeicy’s Career Milestone in Times Square & More Uplifting Moments in Latin Music


From career milestones to major announcements, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week.

Still in the holiday spirit, Benito held his annual “Bonita Tradición” gift giveaway in Puerto Rico as part of the Día de Reyes (Three Kings Day) celebrations. Along with his sister and mother, Rauw Alejandro launched Fundación Proyecto PaMaRa, a non-profit organization “dedicated to empowering children, youth and families in the beautiful community of Puerto Rico,” according to a post on social media. To celebrate, Rauw and his family are hosting the fourth annual “Regalo Pa’ Los Míos” on Jan. 4 in San Juan, Puerto Rico that includes free activities and “surprises” for kids 4-12 years old.

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