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Gravitas Ventures Acquires Rights To ‘Don’t Fall In Love With Yourself,’ About Musician-Artist And “Cult Celebrity” Justin Pearson: “Audiences… May Have Their Minds Blown”
A documentary about musician and cult celebrity Justin Pearson -- 'Don't Fall in Love with Yourself' -- has been acquired by Gravitas Ventures.
Gravitas plans to release the film, directed by Jon Nix, on August 20 through its “hybrid distribution system,” across Comcast, Amazon Prime Video, Peacock, Spectrum, Apple TV, Dish, Google Play, DirecTV, and more. “ Don’t Fall in Love With Yourself tracks Pearson’s unique journey,” Gravitas notes, “from childhood tragedy through his roots in the San Diego punk scene as a key member of several bands and music projects (Swing Kids, The Locust, Dead Cross, and Retox, among them), as an actor opposite Asia Argento, an infamous appearance on The Jerry Springer Show, and impact on other artists through the creation and ahead-of-its-time promotion of his record label, Three One G Records – all culminating in his ultimate rise to cult celebrity status. “To say this documentary rocks would be an understatement, but beyond that, it offers an entertaining window into the spirit and creative mind of Justin Pearson that didn’t just ride that wave of music, in many ways, he helped steer it to the heights it reached for its fans.”
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