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Gordon Ramsay Sets Premiere For ‘Idiot Sandwich’ Series On YouTube
A slew of internet celebs are starring in a new sandwich competition from Gordon Ramsay. The celebrity chef is launching Idiot Sandwich on his YouTube channel tomorrow (Wednesday January 17). Comed…
There are no current plans for a linear show, but the idea is to expand into the world of book publishing, products, merchandising and experiences. As an idea that exploded on the internet and across social media, there was no better way to bring this series to life, than having it air as a digital exclusive, have some fun and showcase the sandwich-making skills of some of the biggest influencers and content creators out there.” “From a single show to global enterprise, Gordon has amassed 5.5 billion total viewers on Fox alone, over 100 million fans worldwide on social, and along the way, coined the hysterical, wildly popular ‘Idiot Sandwich’ viral meme that’s taken on a life of its own and led to this latest digital addition to his always growing content kingdom.”
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