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Google Pulls Controversial ‘Dear Sydney’ Gemini AI Ad From NBC Olympics Rotation After Backlash: ‘Who Wants an AI-Written Fan Letter??’
Google yanked an ad from NBC's Olympics broadcasts for Gemini AI that critics blasted as bizarrely tone-deaf.
“Obviously there are special circumstances and people who need help, but as a general ‘look how cool, she didn’t even have to write anything herself!’ story, it SUCKS,” Linda Holmes, a novelist and host of podcast Pop Culture Happy Hour, wrote in a July 27 post on Threads. It showcases a real-life track enthusiast and her father, and aims to show how the Gemini app can provide a starting point, thought starter, or early draft for someone looking for ideas for their writing.” The “Dear Sydney” kerfuffle comes after Apple — considered a gold standard of marketing savvy — evoked a similar backlash over its “Crush!” ad promoting the new, ultra-thin iPad Pro depicting cultural artifacts being destroyed in a hydraulic press.
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