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Google Launches AI Connected-TV Ad Tools To Help Brands Target The 4 Key Consumer Behaviors

Google has rolled out new AI-driven ad tech offerings focused on what it calls the four key behaviors of consumers: stream, scroll, search and shop.

“Consumers can now live in an infinite sphere of human curiosity, where they can seamlessly and simultaneously” engage in the “four s’s,” said Kristen O’Hara, VP of Agency, Platforms & Client Solutions at Google. When YouTube livestreamed Coachella last month, O’Hara said her college-age daughter and her friends watched Lady Gaga and Post Malone performing and began scrolling and searching for items of clothing worn onstage. Throughout the nearly hour-long NewFront, Google highlighted a number of key partnerships with media and entertainment companies, shouting out Tubi, NBCUniversal, Disney, Paramount, Spotify, Warner Bros. and Roblox.

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