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Google has quietly entered the movie and TV business. Here's why.

Google is working with Range Media Partners to help produce films and TV shows, Business Insider has learned.

The effort, called 100 Zeros, is a multiyear partnership with Range Media Partners, the talent firm and production company whose notable films include "A Complete Unknown" and "Longlegs." Google didn't seek any publicity for the move, but it was indicative of the alignments it wants: A celebrated indie studio ("Parasite," "Anora") and a movie aimed at Gen Z and starring Hunter Schafer, known for "Euphoria" and the "Hunger Games" franchise. Here's how it described one of the shorts, "Sweetwater": "When the son of a late celebrity visits his childhood home, a piece of fan mail reveals a startling AI, forcing him to reconcile his mother's legacy."

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