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Google Firms Up Streaming Ad Ties With Disney, Warner Bros. Discovery And Paramount
Google is strengthening advertising ties with major media partners amid a broader push into ad-supported streaming.
The tech giant announced a number of partnerships with companies using its Display & Video 360 tools, including Disney, Warner Bros. ” Kristen O’Hara, VP, Agency, Platforms & Client Solutions at Google, emceed the NewFront and recapped the day’s announcements in a blog post. John Lee, Chief Data Officer at NBCU, made an appearance to tout the company’s “pretty significant transformation” as it pushes into streaming.
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