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Google EMEA Boss Urges Media To Go “Beyond The Headlines” In Reporting On AI

Google EMEA Boss Matt Brittin has talked artificial intelligence and the media

Britton urged collaboration, and for businesses to harness AI training instituted by the likes of Google, Microsoft, Apple and Meta. Brittin and Coutu struck a different chord to a group of news bods who spoke earlier in the day at the conference, including ITN boss Rachel Corp. Others to have addressed the annual get-together include Netflix Co-CEO Greg Peters, Disney EMEA chief Jan Koeppen and BBC DG Tim Davie.

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